Objectives: Develop a visual identity for a coffee shop that centers around the welcoming aroma of bold, comforting coffee. Playing off of people's morning ritual of making themselves a cup of coffee. The visual identity brings comfort to consumers with dark and rich colors, flowing typography, and simple illustrations. Bueno Dias is a brand that will pull consumers in with comfort, warmness, and a bold persona. It will come across consumers as a place with open arms.