Objectives: Design and develop a primary demand campaign to promote carrier screening among women from 25-33 years old while informing them of the benefits of carrier screening.

I was able to create a primary demand campaign for a real-world client that features brochures, posters, and animations. This was conducted over 6 months during the fall of my senior year with over 20+ students. I was a part of the creative department within The Novus Group.

Contributors

Vera Navarro
Dawson Mcall
Paul Hamlin